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Do you need both?

Google Business Profile or a website?

Checked on 10 November 2026By Blinx TeamHow we compare

Keep your Google Business Profile: it is where people look you up, and it is $0. A Blinx page is where its website link can send them: one tap to call, ask to book or get directions, with an enquiry form and your Google reviews, filled from your listing, for $5 a month or $46.80 a year, plus VAT at 20% for UK businesses, after a 15-day trial with no card. Google's own profile websites stopped in 2024.

Create your page 15-day trial, no card

Full comparison

Blinx and Google Business Profile, row by row

Every answer is in words, and the same answer looks the same on both sides. Blinx's plan limits sit in its own cells.

Checked on 10 November 2026. Blinx's prices are before VAT. Google Business Profile publishes no price to set beside them. How we chose these rows: 9 are the same on every comparison (price, the $0 plan, trial and card, one page or several, own domain, and what happens if you stop paying). The other 5 are rows for profiles most owners already have: features Google Business Profile's own pages list, and features Blinx has, each answered for both: "No, checked" where a product has nothing like it, "Not published" where Google Business Profile's pages do not mention it.
FeatureBlinxPro, and basic where it differsGoogle Business ProfileNotes
Cost
Price a month$5plus VAT at 20% for UK businesses$01
Price a year$46.80, which is $3.90 a monthplus VAT at 20% for UK businesses$01
12-month total$46.80 paid yearly, $60 paid monthlyplus VAT at 20% for UK businesses$01
A $0 planYes: basic plan after the trial. 'Powered by Blinx' shows, up to 3 photos; seeing who got in touch needs Pro.Yes: the whole profile is $0, in Google Search and Maps; it has had no website of its own since 20243
Trial
Trial length15 daysNone needed: the profile is $01
Card needed to startNoNo: the profile is $01
Pages
One page or severalOne pageA profile inside Google Search and Maps1
Own domainNo, checkedNo: websites made with Business Profiles were wound down in 20242A Blinx page lives at blinx.biz/your-business
If you stop paying
What happens to the page if you stop payingIt stays up on the basic plan; nothing is deletedNothing to stop: the profile is $01
For profiles most owners already have
Shown in Google Search and MapsNo, checked: Blinx has no search of its own; your page is an address you shareYes: it is Google's own listing1
Chat on the profilePart: a WhatsApp button on Pro, and an enquiry form on every planNo: Google's chat ended on 31 July 2024, with call history4
Reviews collected thereNo, checked: Blinx shows your Google reviews and collects none of its ownYes: Google reviews are collected here, with a review link and QR code for you1
Online bookingPart: customers ask for a slot in your opening hours, and you say yes or no on Pro. No calendar sync or depositsPart: booking links and Reserve with Google partners1
Opening hours shown open or closedYes: open or closed right now, in your own time zone, on every planYes: hours and special hours1

Want to see yours?Fill your page from your Google listing, then publish it when you are happy.

Create your page 15-day trial, no card

Cost over 12 months

What a year costs

Monthly against monthly and yearly against yearly, each price in the currency its company publishes, with its tax basis beside it. Checked on the date at the top of the page.

Blinx, Pro

$46.80a yearWhich is $3.90 a monthplus VAT at 20% for UK businesses
Paying monthly$5 a month: $60 for 12 monthsplus VAT at 20% for UK businesses
Trial15 days, no card

Google Business Profile, the profile

$01
  • The profile costs nothing1
  • Websites made with Business Profiles stopped on 1 March 2024 and have returned 404 since June 20243

Which to choose

Google Business Profile on its own, or with a Blinx page

Both lists are meant to be fair. Each reason given for Blinx is a checked difference, numbered to its source.

Google Business Profile on its own is enough if

  • Customers find you in Google Search and Maps, and ring you or get directions straight from there1
  • You want your reviews collected in one place, with a review link and QR code to ask for them1
  • You want help from Google's AI, Gemini, to keep your profile up to date5

Add a Blinx page if

  • You want a page for your profile's website link to send people to: Google wound down its Business Profile websites in 2024, citing low engagement2
  • You want enquiries in writing: an enquiry form on every plan, and every enquiry in your inbox on Pro; the profile's chat ended on 31 July 20244
  • You want to say yes or no to each booking request, on Pro; on the profile, booking runs through links and Reserve with Google partners1

In detail

What each does well

Being found

BlinxA Blinx page is an address you give out: in your profile's website box, on your van, in your bio. It does not replace your profile.

Google Business ProfileThe profile is Google's own listing in Search and Maps, where people look you up, with call, directions, hours and reviews, at $0.1

Your website box

BlinxYour Blinx page is made to sit in the profile's website box, with a call bar, directions, open or closed now and booking requests.

Google Business ProfileWebsites made with Business Profiles stopped on 1 March 2024, Google saying "Due to low engagement, we are winding down websites made with Business Profiles", and they have returned 404 since June 2024.23

Messages and enquiries

BlinxAn enquiry form on every plan. On Pro, every enquiry waits in your inbox and every booking request in your diary, and a WhatsApp button sits on your page.

Google Business ProfileChat and call history ended on 31 July 2024; a WhatsApp or text option shows in select regions.41

Reviews

BlinxYour Google rating and the first three reviews Google shows sit on your page, on every plan.

Google Business ProfileReviews are collected on the profile, and Google gives you a review link and a QR code to ask for them.1

Using both

How to use Google Business Profile and a Blinx page together

Keep your profile as it is. Your Blinx page fills from it and becomes the page its website link sends people to.

  1. Keep your profile up to dateHours, photos and reviews all live there, and people look you up there first.
  2. Create your page and connect your listingStart your 15-day trial, with no card. Your hours, number, address, photos and reviews fill the empty parts.
  3. Put your Blinx address in the website boxThen a customer who taps Website on your profile lands on your call bar, opening hours and booking requests.
  4. Use your QR codePrint your page's QR code for your van, your window or your cards.

Read the full guide: How do I move my business page to Blinx?

Ready when you areYour page fills from your Google listing in a few minutes.

Create your page 15-day trial, no card

Google Business Profile and Blinx: the usual questions

Do I need a website if I have a Google Business Profile?

Not always, but the profile has had no website of its own since 2024 and no chat since 31 July 2024. A page in its website box gives people somewhere to ask, book or message you in writing. A Blinx page is built for that box: it fills from your listing and keeps your call bar, hours and reviews on one page.

What happened to Google Business Profile websites?

Google wound them down. They stopped on 1 March 2024, with Google giving low engagement as the reason, and their addresses have returned 404 since June 2024. The profile itself carries on, with your hours, photos and reviews, and its website box can point at a page of your own.

Can I put my Blinx page in my profile's website box?

Yes, that is what it is made for. Your page lives at blinx.biz/your-business. Put that address in the website box of your Google Business Profile, and customers who tap Website land on your call bar, opening hours and booking requests.

Does Blinx copy my Google reviews?

When you connect your listing, your page shows your Google rating and the first three reviews Google shows, as Google's policy asks. They refresh weekly while you pay or have a card saved; on a trial with no card they stay as they were when you connected.

Will Blinx change my Google profile?

No. Blinx reads your listing to fill the empty parts of your page when you connect it. It changes nothing on your profile, and your profile stays exactly as you keep it.

Blinx in brief

$5 a month or $46.80 a year in US dollars, plus VAT at 20% for UK businesses, after a 15-day trial with no card. A page you do not pay for after the trial stays live on the basic plan, with fewer features. Stop paying at any time and nothing is deleted.

Pricing: Pro and basic side by side

More comparisons

Compare Blinx with others

Sources

  1. Google Business Profile Help, seen on 10 November 2026
  2. Search Engine Roundtable, Google shutting down Business Profile websites, seen on 10 November 2026
  3. Search Engine Roundtable, Business Profile websites now 404, seen on 10 November 2026
  4. Search Engine Roundtable, Business Profile call history ending, seen on 10 November 2026
  5. PPC Land, Gemini manages your Business Profile, seen on 10 November 2026

Google Business Profile is a trademark of its owner. Blinx is not affiliated with it.

Prices and features change, so we check every comparison each month and take it down if its facts cannot be checked again. Spotted something out of date? Tell us through the support form and we will correct it within 5 working days. How we choose rows and sources: how we compare.

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Your page, filled from your Google listing, ready to share as a link or a QR code.

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15-day trial, no card. Nothing is deleted if you stop.