What does a small business website cost in 2026?

What are the kinds of page?

Six kinds cover most of what local businesses use:

• Profiles you may already have: your Google Business Profile, a Facebook Page or Instagram, inside somebody else's service.
• Link pages: one page of links for your social bios, some with bookings or a contact form.
• Website builders: you build your own site, with as many pages as you like.
• Built for you: a company's team builds the site and looks after it for a monthly fee.
• Job software with a website: quoting, scheduling and invoicing, with a website included or added on.
• Sites made for local businesses: a page or a small site for customers who call, book or visit, often filled in for you.

What does each kind cost?

Each company's price as its own pages showed it, in its own currency. Prices change, so check the company's page before you buy.

What costs are easy to miss?

The monthly figure is not always what you pay. Look for:

• Paying up front. Hostinger's $1.99 a month needs 48 months paid at once, $95.52, and renews at $10.99 a month, VAT basis not published.¹⁶ Jobber's $29 a month means paying for the year up front, $348, VAT basis not published.²⁴ Taplink's plans are paid for 3 or 12 months at a time.¹⁴
• Setup fees. UENI charges $79 to set up, and Housecall Pro $99 for its website, VAT basis not published.^20,23
• First-term prices and credits. GoDaddy Airo's prices are for the first term, its page does not show what they renew at, and its builder runs on credits.¹⁵
• Fixed terms. Checkatrade, a lead site rather than a website, runs its plans on 12-month fixed terms, with Approved at £30 and Growth from £59 a month, VAT not stated on its pricing page.³⁴
• Add-ons. Squarespace takes bookings through Acuity, a second subscription from $16 a month, VAT basis not published,^17,18 and Tradify's website is £10 on top of its software, VAT not stated on its pricing page.^25,26
• Fees on sales. Milkshake takes a fee of 7% to 12% on sales,¹³ and Bio Sites passes on Stripe or PayPal fees.⁸
• What happens when you stop paying. Mighty Sites says a site deactivates without a paid plan,^30,31 Siimple publishes when you pay,³³ and Durable's $0 plan is a private preview.²⁷

A tax note beside a price gives the basis the company states, such as plus VAT, or says that it states none, so you know what to ask before comparing two prices.

What does your time cost?

A builder's price leaves out your own hours: choosing a design, writing the words, taking and sizing photos, setting up booking, and coming back every time your hours or prices change. If you would rather be on a job, count those hours at what you charge, and set them beside the price of a page that is built for you or fills itself in from your listing.

A site built for you saves the hours. Before you sign, ask who makes changes, how quickly, and whether they cost extra.

What should I pay for?

Start from what your customers need to do, then compare prices for the options that let them do it:

• call you with one tap, and message you if they would rather write
• see whether you are open now, and where you are or which areas you cover
• ask for a booking, if you take bookings
• see your prices, your work and your reviews

Check that each of these is on the plan you would actually pay for, not a dearer one. Booking in particular sits higher up some price lists: Wix books from its Core plan,¹⁹ and Squarespace through Acuity, a second subscription.^17,18 Then compare like with like: monthly with monthly, yearly with yearly, and the same tax basis on both sides.

Is a lower price always the better buy?

Not always, and nothing in the table is a ranking. Several options cost less than Blinx, or nothing at all: Bio Sites;⁸ the $0 plans of Linktree, which takes bookings,^11,12 of Mixo, which stays live with a contact form,³² and of Wix and Taplink;^19,14 Carrd's yearly plan;⁹ and Hostinger's and Taplink's prepaid plans.^16,14 ServiceM8, a job app, includes a website at no charge for its first 24 months.³⁵

What matters is what each includes for the way your customers reach you, how much of your time it takes, and what happens to your page if you stop paying. Our guide Is a one-page website enough for a trade business? helps with the first of those.