Is a one-page website enough for a trade business?

What does one page need to hold?

Enough to answer the questions a customer has before they get in touch, and an easy way to get in touch. For most trades that fits on one page:

• what you do, in a sentence or two, and where you do it
• a button to call you, and a way to message you or send an enquiry
• your opening hours, and whether you are open right now
• your prices, or what you charge from
• photos of your own work
• your reviews
• a way to ask for a booking, if you take bookings
• links to anything else you keep, such as a fuller website or your social accounts

If all of that fits and still reads well on a phone, one page is enough. Every extra page is one more tap for the customer who needs what is on it, so a second page should hold something they want.

Order matters as much as length. Put the buttons and your hours where the page opens, then what you do and what it costs, then your photos and reviews. Somebody in a hurry gets what they need without scrolling; somebody weighing you up reads on.

When do you need more pages?

When one page would grow too long to read on a phone, or when what you do needs room of its own:

• you sell online, and need a shop with a page for each thing you sell
• you write a blog, or post guides and news
• you offer many services that each need explaining, such as extensions, roofs and kitchens
• you cover many towns and want a page for each one
• you need room for long portfolios, menus or price lists

More pages also mean more to write and more to keep current. A page about a service you stopped offering last year, or prices from two years ago, does more harm than no page at all, so add a page when you will keep it up. And if you do add pages, keep a button to call you on every one of them: a customer can be ready to ring from any page.

Several products give you more pages, as their own pages showed on 10 November 2026. Durable offers unlimited AI pages and a blog.¹ Mighty Sites gives one page on its Starter plan, and several pages and a blog on Business.² Jobber's websites run to up to 100 pages.³ Yell builds up to 30 pages for you,⁴ and Housecall Pro's team builds 5 or 15.⁵

Do I need my own domain?

A domain of your own, such as yourbusiness.co.uk or yourbusiness.com, looks settled on a van and works for email too. It is a separate choice from how many pages you have: you can have one page on your own domain, or many pages without one.

As their own pages showed on 10 November 2026, Carrd offers your own domain from its Pro Standard plan,⁶ Mighty Sites lets you connect yours from its Starter plan,² Wix offers one on its paid plans,⁷ and Squarespace and Yell offer one too.^8,4

If you already own a domain and a website on it, you do not have to choose: keep the website, and link a one-page site from it, or the other way round. If you own a domain with no website on it, ask whoever you bought it from whether it can forward visitors to another address, such as your one-page site.

Whatever you decide, keep using one address on your van, your cards and your profiles. Changing the address later means reprinting, and every old card in a drawer still points at the old one.

Does one page do worse on Google?

Not simply because it is one page. Nobody outside Google can tell you exactly how it ranks pages, and we make no promise about search. Two things are plain, though.

A page is found for what it says. If you want to be found for twenty services in ten towns, one page cannot say all of that well, and separate pages may help. And when somebody searches for your business, or for your trade near them, your Google Business Profile is your listing on Google's map, with your page as the place its website button sends them.

So decide on pages by what your customers need to read, not by a guess at what Google wants.

Whatever you choose, a few habits make any page easier to find and to use: say plainly what you do and where, in the words a customer would use; keep your name, address and phone number the same as on your Google profile; and make sure the page opens quickly on a phone away from wifi.

Can I start with one page and add a website later?

Yes. Start with one page that works, and add a fuller website when you have something to put on it: a shop, a blog, a portfolio. Keep the one page for what it does well, getting customers in touch, and link the two together.

Your Google profile's website box can point at either. Point it at whichever page helps a customer who has just found you get in touch most easily, and check it on your own phone.

Signs you have outgrown one page:

• customers keep asking questions the page has no room to answer
• you want to sell online, take payment for products, or publish news and guides
• you now offer services so different that one description cannot cover them
• you want to be found in towns well beyond your own, each with its own page

Until then, a short page that is right beats a long site that is out of date. And when you do add a website, keep the one page's address working, so every card and van that carries it still leads somewhere.

What does each cost?

It varies more than you might expect: from $0 plans, often carrying the provider's name, to hundreds of pounds a month for a site built and run for you. Our guide to what a small business website costs in 2026 sets the kinds of page side by side, with each company's own prices and the dates we checked them.